Exercise and Sport Science Major, B.A.–Sport Administration

Department of Exercise and Sport Science

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209 Fetzer Hall, CB# 8700

(919) 962-2021

Robert Malekoff


Darin A. Padua, Chair

Meredith Petschauer, Director of Undergraduate Studies


The sport administration program provides students with course work specific to sport-related business and prepares students to work in competitive and recreational sport settings or to attend graduate school. Primary course topics include administration, economics, event planning, facility management, finance, intercollegiate sports, law, marketing, professional sports, sales, sponsorship, and other important components of the sport industry.

For more information, please contact Dr. Robert Malekoff

Department Programs



Graduate Program

Student Learning Outcomes

Upon completion of the Exercise and Sport Science program (sport administration track), students should be able to:

  • Understand and apply fundamental processes related to the sales process, marketing sport, and marketing through sport
  • Recognize the challenges of planning, designing, and managing an effective and efficient sport event, applying solutions or best practices to challenges
  • Understand and identify the proper legal theory, including contracts, torts, property, agency, administrative, and Constitutional law as applied in the sport industry
  • Apply specific critical thinking and analytical techniques used by financial managers to economic/financial challenges found in various sport settings
  • Identify their own leadership qualities and core values, assess how their unique approach will help or hinder their ability to lead, and set a personal leadership vision to guide them within the sport industry

In addition to the program requirements, students must

  • attain a final cumulative GPA of at least 2.0
  • complete a minimum of 45 academic credit hours earned from UNC–Chapel Hill courses
  • take at least half of their major course requirements (courses and credit hours) at UNC–Chapel Hill
  • earn a minimum of 18 hours of C or better in the major core requirements (some majors require 21 hours).

For more information, please consult the degree requirements section of the catalog.

Students seeking the major in exercise and sport science–sport administration (EXSS–SA) must complete the following requirements in addition to required General Education courses:

Core Requirements
EXSS 221Introduction to Sport Administration 13
EXSS 224Sport Sales and Revenue Production Seminar3
EXSS 288Emergency Care of Athletic Injuries and Illnesses3
EXSS 322Fundamentals of Sport Marketing3
EXSS 323Sport Facility and Event Management3
EXSS 324Finance and Economics of Sport3
EXSS 326Legal Aspects of Sport3
EXSS 493Field Experience in Sport Administration3
Six (6) additional credits must be earned in EXSS courses (at least one course, 3 hours, must be at the 200 level or above). 26
Additional Requirements
ECON 101Introduction to Economics (prerequisite for EXSS 324) H4
STOR 151Introduction to Data Analysis3
or STOR 155 Introduction to Data Models and Inference
Total Hours37

Honors version available. An honors course fulfills the same requirements as the nonhonors version of that course. Enrollment and GPA restrictions may apply.

Students considering graduate work in sport administration should take EXSS 273.

Exercise and Sport Science (EXSS) course descriptions.

Special Opportunities in Exercise and Sport Science

Honors in Exercise and Sport Science

The senior honors program provides exercise and sport science majors the opportunity to pursue an independent, two-semester research project. A student must have an overall grade point average of 3.3 or above prior to acceptance into the departmental honors program and must maintain an overall average of 3.3 or above to remain in the program. Students complete EXSS 693H and EXSS 694H. Honors study involves the completion of a substantial piece of original research and the formal oral presentation of the results. Those successfully completing the program are awarded their degree with either honors or highest honors. Previous senior honors thesis topics and more information can be found on the EXSS department Web page. Please contact Dr. Meredith Petschauer by email or at (919) 962-1110, if you are interested.

Departmental Involvement

In addition to its academic offerings, the department houses the campus recreation program. Students may also affiliate with the Carolina Fitness Professionals Club and the Carolina Sports Business Club. The “Get Real and Heel” program, offering exercise and recreation therapy services to women with breast cancer, and the “Sport Concussion Research” program provide opportunities for qualified students to volunteer and gain valuable research experience.

Experiential Education

The following courses satisfy the experiential education requirement.

EXSS 51First-Year Seminar: Entrepreneurship in Human Performance and Sport3
EXSS 207Coaching Principles3
EXSS 393Athletic Training Clinical1
EXSS 395Undergraduate Research Course1-3
EXSS 420Program Planning in Recreation Services3
EXSS 493Field Experience in Sport Administration3
EXSS 593Practicum in Physical Fitness and Wellness1-3
EXSS 693HSenior Honors Thesis3
EXSS 694HSenior Honors Thesis3

Laboratory Teaching Internships and Assistantships

The fitness professional students serve a practicum with local fitness organizations.

Study Abroad

The Department of Exercise and Sport Science currently offers summer study abroad programs in Montevideo and Uruguay. Refer to the department’s Web site for more information. For other study abroad experiences the department will gladly work with its majors in advance of the experience to determine appropriate credit.

Undergraduate Awards

The Patrick F. Earey Award, named in honor of a longtime faculty member, is given annually to the outstanding senior major in the department. The award signifies exemplary leadership, academic achievement, and extracurricular involvement by a senior exercise and sport science major.

The Ronald W. Hyatt Scholarship, named in honor of the late Dr. Hyatt, one of Carolina’s “priceless gems” and a faculty member in the department, is a merit-based scholarship awarded annually to an outstanding full-time undergraduate exercise and sport science major with junior status.

The EXSS Scholar Athlete Award is a merit-based award recognizing outstanding scholarship of a senior student athlete majoring in exercise and sport science.

Undergraduate Research

Students are encouraged to explore research interests by taking EXSS 395, completing independent research studies, and writing senior honors theses. For a few highly motivated and dedicated individuals, working with faculty on faculty research projects is possible.