Exercise and Sport Science Major, B.A.–Sport Administration

The sport administration program provides students with course work specific to sport-related business and administrative functions, settings, and organizations. Course topics include administration, economics, event planning and management, facility management, finance, law, marketing, sales, analytics and leadership/organizational behavior, sponsorship, and other important components of the sport industry. Students will also complete at least one (1) sport administration internship as part of program studies.

For more information, please contact Danielle Smith

Student Learning Outcomes

Upon completion of the Exercise and Sport Science program (sport administration track), students should be able to:

  • Understand and apply fundamental processes related to the sales process, marketing of sport, and marketing through sport
  • Recognize the challenges of planning, designing, and managing an effective and efficient sport event, as well as designing and managing a variety of sport and multipurpose facilities, and applying solutions or best practices to challenges
  • Understand and identify the proper legal theory, including contracts, torts, property, agency, administrative, and Constitutional law as applied in the sport industry
  • Apply specific critical thinking and analytical techniques used by financial managers to economic/financial challenges found in various sport settings
  • Identify their own leadership qualities and core values, assess how their unique approach will help or hinder their ability to lead, and set a personal leadership vision to guide them within the sport industry
  • Identify opportunities for experiential learning in the sport administration field, develop a professional portfolio and networking skills, understand organizational structures, and successfully navigate a sport

In addition to the program requirements, students must

  • earn a minimum final cumulative GPA of 2.000
  • complete a minimum of 45 academic credit hours earned from UNC–Chapel Hill courses
  • take at least half of their major core requirements (courses and credit hours) at UNC–Chapel Hill
  • earn a minimum cumulative GPA of 2.000 in the major core requirements. Some programs may require higher standards for major or specific courses.

For more information, please consult the degree requirements section of the catalog.

Students seeking the major in exercise and sport science–sport administration (EXSS–SA) must complete the following requirements in addition to required General Education courses:

Core Requirements
EXSS 221Introduction to Sport Administration 13
EXSS 224Sport Sales and Revenue Production Seminar3
EXSS 288Emergency Care of Athletic Injuries and Illnesses3
EXSS 322Fundamentals of Sport Marketing3
EXSS 323Sport Facility and Event Management3
EXSS 324Finance and Economics of Sport3
EXSS 326Legal Aspects of Sport3
EXSS 493IDEAs in Action General Education logo Field Experience in Sport Administration3
Six (6) additional credits must be earned in EXSS courses (at least one course, 3 hours, must be at the 200 level or above). 26
Additional Requirements
ECON 101IDEAs in Action General Education logo Introduction to Economics (prerequisite for EXSS 324) H, F4
STOR 151IDEAs in Action General Education logo Introduction to Data Analysis3
or STOR 155 IDEAs in Action General Education logo Introduction to Data Models and Inference
or PSYC 210 IDEAs in Action General Education logo Statistical Principles of Psychological Research
Total Hours37

Honors version available. An honors course fulfills the same requirements as the nonhonors version of that course. Enrollment and GPA restrictions may apply.


FY-Launch class sections may be available. A FY-Launch section fulfills the same requirements as a standard section of that course, but also fulfills the FY-SEMINAR/FY-LAUNCH First-Year Foundations requirement. Students can search for FY-Launch sections in ConnectCarolina using the FY-LAUNCH attribute.


 EXSS 221 is a prerequisite for EXSS 322, EXSS 323, and EXSS 493.


 EXSS 420 and EXSS 430 may also be used. Note: EXSS 493 may be taken twice for a maximum total of six credits, but may not be used to fill this requirement.

Students considering graduate work in sport administration should take EXSS 273.

Exercise and Sport Science (EXSS) course descriptions.

Special Opportunities in Exercise and Sport Science

Honors in Exercise and Sport Science

The senior honors program provides exercise and sport science majors the opportunity to pursue an independent, two-semester research project. A student must have an overall grade point average of 3.3 or above prior to acceptance into the departmental honors program and must maintain an overall average of 3.3 or above to remain in the program. Students complete EXSS 693H and EXSS 694H. Honors study involves the completion of a substantial piece of original research and the formal oral presentation of the results. Those successfully completing the program are awarded their degree with either honors or highest honors. Previous senior honors thesis topics and more information can be found on the EXSS department web page. Please contact Dr. Claudio Battaglini by email if you are interested.

Departmental Involvement

In addition to its academic offerings, the department houses many research laboratories, and the campus recreation program. Both provide experiences outside the classroom. Students may also affiliate with the Carolina Sports Business Club and the Carolina Sport Administration Club.

Experiential Education/High-Impact

The following courses satisfy the experiential education requirement in the Making Connections curriculum and some satisfy the high-impact experience requirement in the IDEAs in Action curriculum.

EXSS 51IDEAs in Action General Education logo First-Year Seminar: Entrepreneurship in Human Performance and Sport3
EXSS 207Coaching Principles3
EXSS 393IDEAs in Action General Education logo Sports Medicine Clinical1
EXSS 395IDEAs in Action General Education logo Undergraduate Research Course1-3
EXSS 420IDEAs in Action General Education logo Program Planning in Recreation Services3
EXSS 493IDEAs in Action General Education logo Field Experience in Sport Administration3
EXSS 593IDEAs in Action General Education logo Practicum in Physical Fitness and Wellness1-3
EXSS 693HIDEAs in Action General Education logo Senior Honors Thesis3
EXSS 694HIDEAs in Action General Education logo Senior Honors Thesis3

Laboratory Teaching Internships and Assistantships

The fitness professional students serve a practicum with local fitness organizations.

Study Abroad

The Department of Exercise and Sport Science offers summer study abroad programs depending on faculty availability. Refer to the department’s website and the study abroad website for more information. For other study abroad experiences the department will gladly work with its majors in advance of the experience to determine appropriate credit.

Undergraduate Awards

The Patrick F. Earey Award, named in honor of a longtime faculty member, is given annually to the outstanding senior major in the department. The award signifies exemplary leadership, academic achievement, and extracurricular involvement by a senior exercise and sport science major.

The Ronald W. Hyatt Scholarship, named in honor of the late Dr. Hyatt, one of Carolina’s “priceless gems” and a faculty member in the department, is a merit-based scholarship awarded annually to an outstanding full-time undergraduate exercise and sport science major with junior status.

Undergraduate Research

Students are encouraged to explore research interests by taking EXSS 395, completing independent research studies, or writing senior honors theses. Please review the EXSS website under the research laboratories tab to determine where your research interest lies. Contacting individual faculty in your area of interest is encouraged, or reach out to Claudio Battaglini, the EXSS director of undergraduate research.

Department of Exercise and Sport Science

Visit Program Website

209 Fetzer Hall, CB# 8700

(919) 962-2021

Danielle Smith



Darin A. Padua

Director of Undergraduate Studies

Meredith Petschauer