MEDIA AND JOURNALISM (MEJO)
Special topics course. Contents will vary each semester.
The goal of this course is to teach students basic skills in grammar, punctuation, and spelling and help prepare them for the school's spelling and grammar exam. Students must earn a score of 70 or above on the exam to receive their degree.
An introduction to the various facets of communication from the objective world of news media to the persuasive worlds of advertising, public relations, and social media. Developing skills and strengthening knowledge concerning media and communication industries, their content, and their effects on society as well as on individuals.
Survey of visual communication tools, techniques, and theories, and how they may be used in all areas of the mass media, present and future. Not open to students who have already taken MEJO 180, 182, or 187.
Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each. Previously offered as MEJO 221.
In this course students will produce a weekly sports highlights, analysis, and commentary program for distribution via social media. Students fill all editorial, field production, and studio production positions. Previously offered as MEJO 429.
Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns.
Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising.
A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences.
An introductory course in photojournalistic technique and content gathering. Students photograph, edit, and publish assignments, including general news events, sports, feature and portrait assignments, and a picture story.
Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.
Entry-level course in multimedia storytelling that includes modules on theory; the profession; design; content gathering; and editing, programming, publishing, and usability.
Analysis of the interrelationships between United States mass media and the society that they serve.
A historical examination of the changing role of the media professional and forms of media and communication as they have developed in relation to particular social, political, economic, and technological conditions.
An overview of political communication issues and an examination of political campaigns for students who intend to practice communication in the public arena and for those interested in political processes.
A comprehensive overview of the relationship between sports and the media. Athletes, coaches, and professionals share what goes into producing the sports journalism that we read, listen to, and watch.
Students learn how to conceive, research, report, and produce audio stories for broadcast on radio and/or streaming on the Web. Students also learn interviewing and reporting techniques that will prepare them for higher-level courses.
Exercises in news gathering, interviewing, and writing news regardless of the delivery platform.
Service-learning course provides hands-on practice in developing multiplatform communication tools (print, digital, and social media) used by public relations practitioners. Previously offered as MEJO 232.
Introduction to the use of video as a means of communicating with a variety of an organization's publics, both internal and external. Significant emphasis on building professional skills including teamwork, project management, client management, and creative problem solving.
Develop visual design skills through analysis and execution of studio projects. Typography, color, imagery, messaging, brand, market strategy, and strategic communication are emphasized. Students learn to problem-solve design and marketing solutions, use professional software, and present and defend creative ideas and work.
Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.
Focuses on speech and related freedoms under the First Amendment. Topics include commercial speech, corporate speech, libel, privacy, regulated commercial communications, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.
A chronological survey of the African American press in the United States since 1827. Emphasis is on key people and issues during critical areas in the African American experience.
Students develop an understanding of social, legal, political, and other issues related to the use of the Internet. Offered online.
Students will learn about the production of events, the technical side that makes it happen, and all the business deals behind the scenes that generate billions in revenue. Regular guest speakers will add to the learning environment.
Gain hands-on experience in the remote sports TV field by working for UNC Athletics Go Heels Productions on live shows for ACC Network, ESPN3, GoHeels.com, and in-stadium jumbo-tron shows. Learn the production and technical side of the business with experience in camera, replay, graphics, video, producing, directing, and announcing.
Instruction and practice in writing feature articles for newspapers and magazines. Previously offered as MEJO 256.
Practice in writing commentary for all forms of mass communication, from journalism to public relations, no matter the delivery format. Previously offered as MEJO 258.
Application of findings from social science research; social responsibility of the copywriter and advertiser; preparation of advertisements for the mass media; research in copy testing. Previously offered as MEJO 271.
The media-planning function in advertising for both buyers and sellers of media; the relationships among media, messages, and audiences; computer analysis. Previously offered as MEJO 272.
A study of the principles and tools of strategists and account planners all in the pursuit of connecting people with brands in new and interesting ways, with a focus on three areas. First, how to uncover compelling customer, competition, and brand insights through research. Second, how to spark creativity using those insights. Finally, how to persuade, provoke and inspire others through creative briefs, presentations and more.
This seminar is a rigorous, case-study approach designed to prepare juniors and seniors for a successful entry into the world of communications and public relations. This course has three areas of focus: 1) the agency as a professional services firm, 2) the client, and 3) the art of the win. Upon completion, students will be better positioned to succeed in an agency environment.
Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.
Permission of the instructor. Examination of organizations involved in the sports communication field, including publishing, team and league media relations, college sports information offices, broadcasting, and advertising.
Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of advertising and public relations campaigns. Course previously offered as MEJO 279.
Courses on various skills in journalism-mass communication with subjects and instructors varying each semester. This course satisfies a skills- or craft-course requirement. Descriptions for each section available on the school's Web site under Course Details.
Students work with media and advertising and public relations firms. Must be taken Pass/Fail only. Restricted to declared journalism majors and minors.
Permission of the instructor. This course covers writing, reporting, and producing television news stories and programs, with emphasis on basic as well as innovative broadcast story forms.
An introduction to media management, generally, and the supervision and motivation of employees, specifically. The course also delves into policy and legal issues impacting modern media operations. It explores the special skills associated with management of media properties in the context of constant change.
Designed to help students develop presentation skills and use voices effectively as professional broadcast journalists.
A practicum class in which students work under faculty guidance to produce news stories, features, interviews, sports, and other audio content. Student work is broadcast on "Carolina Connection" -- a weekly radio program -- and is distributed on iTunes and other digital platforms. Students also have the opportunity to produce their own podcasts in the Carroll Hall studios.
Learn the concepts of personal finance including mortgages, credit card management, checking accounts, credit ratings and scores, privacy, retirement planning, and stock market investing to help you successfully navigate your finances after graduation. We will explore the concepts of personal finance and also at looking behind the numbers to spot how the consumer might be taken advantage of financially by banking and other institutions.
This course provides a comprehensive understanding of the role of public relations in the nonprofit realm and a service-learning experience. Students will be introduced to the essential skills and core responsibilities of practicing public relations for the public good. Lectures, case studies, and discussions will be integrated with service-learning experiences in which students apply course concepts to address real concerns and issues of community partners.
Required preparation, a prior or concurrent visual design course, internship, or work experience demonstrating basic graphic design skills. Immersion in experience design (XD) for products and services with a focus on digital user experience (UX), interface design (UI), analytics and marketing strategies. Students use design thinking, research, data, testing, business models, social media, and optimal conversion to engage diverse audiences. Previously offered as MEJO 336.
This course provides a comprehensive assessment and understanding of the role of public relations professionals throughout government and the nonprofit sector as well. The course examines the unique requirements placed on communicators who are simultaneously responsible for representing their respective organizations while keeping the public informed.
The study of media in Asia, including how news and information are disseminated and used by audiences. Includes a trip to the region as part of the course. Honors version available.
An exploration of established advertising and brand theory and their evolving best practices in response to decades of continuous digital disruption. Through selected readings, engaging discussion, student research, and live interface with some of today's most enlightened, real-world practitioners, we'll investigate how content on powerful platforms shapes both attitudes and behavior, how marketing communications methods have been challenged and discarded, and why fundamental objectives in creating brand-based relationships remain remarkably constant.
This class is designed to enhance your understanding and appreciation for the producers' role in the advertising process. Students will be introduced to terminology, roles, shooting fundamentals, and interpreting the written word as they explore the three stages of filmmaking: preproduction, production, and post-production. Students will also learn what goes into bidding, scheduling, and delivering a completed campaign while also delving into client interfacing, legal, and union/nonunion rules.
Explains legal issues raised by Internet communication and guides students in thinking critically about how those issues can be resolved. Reviews how courts, other branches of government, the private sector, and legal scholars have responded to the Internet. Topics may include digital copyright, net neutrality, privacy, and Internet censorship abroad.
An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media.
The media play a critical role in the construction and contestation of ideas about gender, class, and race. Using a range of methods, students will analyze media messages past and present to understand how gender, race, and class influence media production and consumption.
An introductory course to the study of United States Latina/os and the media. It analyzes the media portrayal of Latina/os in United States mainstream media. The course also examines media that cater to Latina/os and explores the way in which Latina/o audiences use the multiple media offerings available to them.
Mass communication as a social process, incorporating literature from journalism, social psychology, sociology, political science, and history. To acquaint students with factors in message construction, dissemination, and reception by audiences.
Covers theories explaining the workings of global and local communication systems, the transnational flow of news, and opportunities and challenges that social media and other new platforms pose to the production and distribution of news. It also familiarizes students with the media communication systems of key countries.
The study of media in the UK including how news and information are disseminated and used by audiences. Includes a trip to the country as part of the course. Honors version available.
An examination of the development of freedom of expression in the United States within the context of the nation's history.
For advanced undergraduates through Ph.D. students. Practical and theoretical approaches to understanding, designing, building, and using virtual communities, including studies of network capital, social capital, and social production.
Writing and reporting important topics in in-depth feature articles. Discussion and utilization of writing and reporting techniques in order to complete articles for publication or other dissemination. In-depth instruction and critiques of student work.
Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom.
Interpretive-contextual journalism focused on the trends, issues, and politics that influence democracy in North Carolina, the American South, and the nation. Through readings and the practice of analytical journalism, the course explores government policy making, election campaigns, social and economic trends, ethics, and citizen-leader relationships.
Comprehensive study of the community press, including policies, procedures, and issues surrounding the production of smaller newspapers within the context of the community in its social and civic setting.
Students work under faculty guidance to develop and test an idea for a start-up news product. Students will create a prototype, test it on a target market, and compile a business feasibility report for the product. The course emphasizes collaboration among students with a variety of skills and experiences.
This course covers theory and research underlying effective health communication campaigns. Students will learn about both the development and evaluation of real-world health campaigns.
Rigorous, in-depth instruction and critiques of student advertising writing. Permission of the instructor.
Designed to provide the larger business context for students anticipating careers in advertising, public relations, and other media industries, the course teaches the vocabulary and basic concepts of marketing as it will be practiced.
Permission of the instructor. Ethical dilemmas and decisions in the commercialization and coverage of sports, including the influence of television, pressure to change traditions and standards for monetary reasons, and negative influences on athletes.
This course will introduce you to the nontraditional, future vision required to be successful in advertising, marketing, and public relations and the more personal, individualized technologies that will grab people's attention in the future.
Principles and practices of retail advertising in all media, with emphasis on selling, writing, and layout of retail advertising for the print media.
Permission of the instructor. This course helps students learn to make better business decisions by teaching contemporary analytical tools to solve brand and advertising problems. Honors version available.
Detailed study of page layout and graphics techniques for all forms of news media. Permission of the instructor.
Study and application of graphic design and information-gathering techniques to creating charts, maps, and diagrams.
Detailed study and application of graphic design techniques in magazines, newspapers, advertising, and corporate communication.
The Carolina Photojournalism Workshop has a dual mission: to provide an immersive, real-world learning experience for students, and to create and publish exceptional multimedia content on the culture of North Carolina that can be a resource for people in our state and the world. Previously offered as MEJO 587.
Students expand their personal photographic vision and professional portfolio by honing their knowledge and skills of studio and location lighting, propping, and styling. Students learn studio and location portraiture and photo illustration and create a photo essay or portrait series. Previously offered as MEJO 181.
Small classes on various aspects of journalism-mass communication with subjects and instructors varying each semester. Descriptions for each section available on the school's Web site under Course Details. Honors version available.
Permission of the instructor. Students work under faculty guidance to produce "Carolina Week," a television news program, and are responsible for all production tasks such as producing, reporting, anchoring, directing, and others. Previously offered as MEJO 422.
Students participate in a collaborative learning environment to hone skills learned in earlier courses and help less-experienced students acclimate to the broadcast news experience within the school. By invitation only. Previously offered as MEJO 423. Permission of the instructor. Honors version available.
Development and design of creative strategies for green products and good services. Students innovate environmentally sustainable products, services, and processes that lead to brand loyalty and positive impact. Triple bottom line: social, ecological and financial strategies, brand development, advocacy communications, research, data, and storytelling come together to make the world a better place. Course previously offered as MEJO 335.
Helps students think as public relations professionals who deal with the demanding, dynamic environment of corporate, government, and nonprofit public relations. Students examine real-world situations and strategies, discussing factors that affect how public relations is practiced in organizations, including identifying stakeholder groups, developing strategies, embracing diversity, and recognizing ethical issues. Previously offered as MEJO 431.
This course aims to introduce students to the global and international perspectives of public relations. Corporations, governments, and non-government organizations (NGOs) actively seek to build and maintain mutually beneficial relationships with the public in other countries beyond their national boundaries. Public relations agencies serve foreign clients facing a variety of issues and challenges on a global scale. Key literature on international public relations, public diplomacy, global reputation management, and international media relations will be covered.
Provides an assessment and understanding of crises, examining the role public relations professionals play in helping organizations use mass communication theories and best practices. Includes media training. Introduces students to areas of crisis research, allowing them to complete the Federal Emergency Management Agency's National Incident Management System certification. Previously offered as MEJO 433.
This course is an intensive, semester-long course that will introduce students to political communication and organizations and individuals from the Hussman School's vast alumni and friend network. Political communication spans everything from political journalism and public relations to advertising and marketing. The hallmark of the class is a week in Washington D.C. during fall break when students will visit various social media firms, journalism, party, and advocacy organizations, political consultancies, and legislative offices.
Permission of the instructor. Coverage of Wall Street and the economy, including stocks, bonds, and economic indicators. Reporting on the Federal Reserve, labor, consumer sector, manufacturing and inflation, and certain industries. Previously offered as MEJO 451.
Methods and tactics of covering businesses for mass communication. Why and how companies operate and how to write stories about corporate news from public records and other sources. Previously offered as MEJO 452.
This course will provide detailed information about all communications careers, help you discover which careers best suit you, make sure your brand matches your career choice, help you maximize mentor relationships while becoming more effective networkers, and help you better understand all available job search resources. This will essentially be the final step in making sure you look and sound impressive while your portfolios maximize the magnitude of your experience.
Role of media in United States society and effects on public perceptions of business. Relationship of business press and corporate America. Current issues in business journalism. Previously offered as MEJO 450.
Rigorous, in-depth instruction and critiques of students' news and feature assignments done with different reporting methodologies: interviewing, official records, direct and participant observation, and survey research (the Carolina Poll). Previously offered as MEJO 453.
Concentration on the editing of news, including writing of headlines, captions and posts for social media. Students may not receive credit for both MEJO 157 and MEJO 557.
Prepare students to work as environmental and science journalists. The course emphasizes writing skills in all delivery formats and interpreting environmental, science, and medical information for consumers. Honors version available.
Students work in teams to produce, shoot, script, and report environmental, science, and medical stories for broadcast on "Carolina Week", the award-winning, student-produced television newscast.
Students work in teams to conceive, produce, and script mini-documenties on environmental and science topics for broadcast on North Carolina Public Television.
Required preparation, a second reporting or writing course. Focuses on developing strategies to research and write about medical issues, specifically selecting topics, finding and evaluating sources, and information gathering. Students produce a range of stories, from short consumer pieces to in-depth articles.
An interdisciplinary course for students interested in environmental issues or journalism to produce stories about environmental issues that matter to North Carolinians. Students learn to identify credible sources, manage substantial amounts of information, and find story focus as they report on technical and often controversial subjects in a variety of media.
An introduction to basic statistics and numerical and mathematical literacy, as well as a look at professional data-driven journalism projects. Students who successfully complete this course will be able to acquire, organize, analyze, and present data to a general news audience. Previously offered as MEJO 460.
An introduction to the analysis of textual data using computer programming-based (so-called "Big Data") methods. Students will learn how to use code (or social listening tools) to analyze and visualize large datasets drawn from traditional and/or social media. No prior programming experience is required.
This course provide students with finished advertising for their portfolios through visual theory instruction, creative exercises, and strategy application. Previously offered as MEJO 472.
What have you done to brand yourself? Students will use YouTube, Twitter, and Facebook in a calculated plan with other new-media marketing tools to land that first job. Previously offered as MEJO 474.
Advanced course in photojournalism content gathering, history, ethics and storytelling. Students shoot advanced newspaper and magazine assignments and create short multimedia stories combining photography, audio, and video. Previously offered as MEJO 480. Permission of the instructor.
Theory and practice of user experience design with an emphasis on usability, design theory, aesthetic design, and evaluative methodologies, including analytics and eye tracking research. Permission of the instructor.
Students learn how to gather audio and video content, editing and storytelling techniques, and how to publish these media onto a variety of multimedia platforms. Permission of the instructor.
Advanced course in multimedia programming languages that includes designing and building dynamic projects. Permission of the instructor.
Permission of the instructor. Students work on a semester-long documentary multimedia project in an international location that includes photo and video journalists, audio recordists, designers, infographics artists, and programmers. Open by application to students who have completed an advanced course in visual or electronic communication. Honors version available.
The use of 3D design and animation to create visual explanations. Permission of the instructor.
This course will introduce students to storytelling with emerging technologies such as Augmented Reality, Virtual Reality, 360 Video, robots, drones, and other new technologies. Students will have the opportunity to learn and work with the latest VR hardware and create experiences for those platforms. Previously offered as MEJO 660.
Detailed study and application of motion-graphic techniques that utilize the combination of words, photos, graphics, video, sound, and voice-overs to convey stories for news and entertainment. Students learn Adobe After Effects software and the art of storytelling to enable them to conceptualize and execute digital animations. Previously offered as MEJO 486. Permission of the instructor.
The course combines a development workshop with a professional industry project, giving students unprecedented access to working creatives, industry trendsetters, and decision makers. In Workroom students will think, write, and execute their creative ideas. Previously offered as MEJO 650.
The course combines a development workshop with a professional industry project, giving you unprecedented access to working creatives, industry trendsetters and decision makers. In Workroom you will not simply think and write about your creative ideas, instead, this class is completely focused on execution. Previously offered as MEJO 651.
Permission of the instructor. An individual readings and problems course to be directed by a faculty member in whose field of interest the subject matter lies.
Graduate standing. Readings, discussion, and projects fostering excellence in teaching journalism-mass communication in the high school, from philosophy and practice to professional skills.
Graduate standing. Application of First Amendment speech and press freedoms to secondary school media, including libel, privacy, access to information, journalistic privilege, prior restraint, advertising and broadcast regulations, and ethical practices.
Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to communicate. Emphasis on writing and thinking skills necessary to convert information into clear messages.
Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to produce publications. Designed for persons with no background in design. Degree-seeking students may not use both MEJO 182 and 605 to complete degree requirements.
Permission of the department. Students will work together to find, produce, and market stories that would attract the attention of professional media partners throughout the state and region, and at times, the nation. This hands-on course mimics the professional journalist's work environment more than any other class in the school. Honors version available.
This course teaches students how a news wire operates. Students will report stories about North Carolina companies on a real-time basis and market those stories to state media via e-mail and a Web site. Honors version available.
Learn how to oversee and manage a business news wire, including distribution of content to media organizations, managing an e-mail newsletter, and handling social media. Also involves some reporting and writing. Honors version available.
In this capstone experience, students apply concepts and skills from earlier classes to develop a campaign plan for a client organization. Activities include conducting background and audience research; developing realistic objectives, strategies, tactics, and evaluation plans; producing a portfolio of supporting materials; and pitching the campaign to the client. Previously offered as MEJO 434. Honors version available.
The course will focus on the changing economics affecting 21st-century news organizations and the economic drivers of other content providers such as music companies, the film industry, online aggregators, and commerce sites for lessons that can be applied across industry segments. Previously offered as MEJO 551. Honors version available.
During a time of fast-paced technological innovation, this course examines the critical strategic choices facing media executives. Students will observe and research a media company that is making the transition, as well as produce a case study on that effort. Previously offered as MEJO 552. Honors version available.
Instruction and practice in planning, writing, and editing copy for magazines. Previously offered as MEJO 456.
This course provides the practical knowledge and insights required to establish digital advertising and marketing objectives and strategies, properly select the earned and paid media platforms, and monitor and measure the results of those efforts. Previously offered as MEJO 470. Honors version available.
Social marketing is the application of marketing concepts and practices to bring about behavior change for a social good. This course is designed as a service-learning course and fulfills the experiential education requirement. Honors version available.
Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society. Previously offered as MEJO 473. Honors version available.
This capstone class helps you integrate what you've learned in prior classes and apply those skills in researching, planning, and implementing a public relations plan for a real-world client selected by national PRSSA for the annual Bateman competition. Permission of the instructor.
Permission of the instructor. Students study the documentary tradition and produce stories within the social documentary genre of photojournalism. Students choose a relevant social issue and create a multimedia Web site featuring long-form documentary storytelling. Previously offered as MEJO 481. Honors version available.
Permission of the instructor. Detailed study of page layout and graphics techniques in magazines. Previously offered as MEJO 483.
Courses on special topics in advertising with subjects and instructors varying each semester. Honors version available.
Permission of the instructor. Required of all students reading for honors in journalism.
Permission of the instructor. Required of all students reading for honors in journalism.
Covers theoretical and methodological concepts for interpreting and evaluating applied research in communications. Course content includes a broad range of types of communication research, including laboratory and field experiments, surveys, content analysis, interviewing, focus groups, and ethnography. Students will learn how to interpret and use the results of social science research in professional work and evaluate the methodological choices in applied research.
Investigation of college teaching and academic life, including course planning, syllabus preparation, interpersonal skills, presentational modes, evaluation, and ways of balancing teaching with other expectations.
Covers a broad range of research methods used in industry and academic research. Course content includes the process and organization of writing research; applying a variety of quantitative and qualitative research methods; evaluating research design; and ethical issues inherent in research. Required course for all doctoral students and theory and research master's students.
Course examines when and why to use particular statistical tests to address a given research question and provides a framework for understanding research that uses quantitative methods. Prior knowledge of statistics NOT assumed.
In this course, students receive a broad introduction to the major theoretical perspectives in the field of communication and learn to apply them to their own research. Required of doctoral students and master's students in the theory and research area of study.
Why do audiences do what they do? How can data be harnessed and interpreted to help drive communication strategy? With the fields of social psychology, consumer behavior, and market research as guides, students will identify an audience's motivations, values, and attitudes to more effectively analyze the what, why, and how of audience behavior. They will explore existing and emerging applied research techniques such as focus groups, eye-tracking, surveys, and facial mapping. Restricted to students in the M.A. in Digital Communication program.
How are messages communicated through multiple platforms? How do media professionals balance and navigate their blurring roles as producers/consumers, writers/readers, and message senders/message receivers? Students will create flexible and strategic stories that can be disseminated through a variety of channels, including social media platforms, podcasts, video, and text. They will emerge with skills for content marketing, social media, or journalistic storytelling. Restricted to students in the M.A. in Digital Communication program.
How do communicators extract useful information and knowledge from data in digital and social platforms? What do data actually mean, and how can that knowledge be used strategically? Students will learn to apply data in a variety of ways, from data-driven storytelling to creating actionable insights. They will learn to identify the appropriate analytics tools for projects, uncover stories in data, and analyze data to make evidence-based decisions. Restricted to students in the M.A. in Digital Communication program.
This course explores the overlap between several related disciplines: information visualization and architecture, cognitive science, graphic design and journalism. Content covered includes cognitive psychology, information design, visualization, and ethics.
How does one mobilize an organization to action, regardless of job title? How does an employee influence decisions up, down, and across a company? Drawing lessons from organizational psychology and change management, students will explore challenges faced by today's media innovators and anyone hoping to make an impact in government, corporate, or non-profit arenas. They will learn to drive change, adapt their thinking, and innovate more effectively, whether in an established organization or a start-up. Restricted to students in the M.A. in Digital Communication program.
How do communicators determine when and where to engage with target audiences? With all the media options available, how does one decide what to do and what not to do, based on the consumer decision journey? Students will develop the strategic skills needed to execute a go-to-market plan, enabling them to market anything to anyone. They will learn to find an underlying business problem, set attainable communications goals, and craft a compelling message that spreads. Restricted to students in the M.A. in Digital Communication program.
Introduces students to five basic areas of multimedia design and develops expertise in each. By examining the latest eye-tracking research and usability testing, students will assess the practical application of many concepts. Through critiques and original storyboards, students will work to expertly integrate all this knowledge into well-designed packages.
What are the broad economic issues affecting today's media landscape? How do media leaders evaluate the strategies of their businesses and competitors? Students will explore these questions for the industry through a comparative case study approach, investigating specific business challenges confronting start-ups and established companies. They will analyze the drivers of other content providers, such as streaming services, online aggregators, and commerce sites, to gain lessons applicable across industry segments. Restricted to students in the M.A. in Digital Communication program.
What is distinctive, usable, and understandable design? How is it central to a communicator's success? Students will explore best practices in online user experience (UX), user interface design, and website/app usability testing. They will experience a flexible and creativity-based learning environment while developing methods to design for user needs, strategies to map and optimize the user journey through visual elements, and visual literacy techniques to ensure success when managing digital design decisions. Restricted to students in the M.A. in Digital Communication program.
How do communicators strategically measure, monitor, and manage the organizational assets of brand image and reputation? What is the impact of reputation in business practice? Through a comparative case study approach, students will learn how to assign value to and manage reputation, regardless of their professional role and whether they work in the government, corporate, or non-profit sector. They will examine how crisis communication and corporate social responsibility influence reputation.
Introduction to strategic communication used by corporations, government agencies, and nonprofits to build and grow relationships with stakeholders. Students explore communication leadership skills by assessing goals-based research, critiquing strategic effectiveness of campaigns, and developing an original case study that meets the criteria for a national competition. Competency class for MA students; PhD students must have instructor permission.
Graduate-level public relations writing course that provides hands-on practice in developing multi-platform communication tools used by public relations practitioners. News writing module completed as part of this course.
Survey media law areas: First Amendment, libel, privacy, intellectual property, corporate and commercial speech, media and judiciary, confidential sources, freedom of information, electronic and new media regulation, international issues. Semester topics may vary with class interests. Conduct legal research, identify/analyze secondary and primary legal resources, produce original graduate-level legal research.
Directed readings in mass communication history. Required course for Ph.D. students.
A study of planning policy functions related to media management concerns.
Required preparation, students should have taken a core business course or have equivalent professional experience before enrolling. Examines critical strategic choices facing media executives and offers students the opportunity to observe and research a media company making the transition and produce a case study on that effort.
Provides study and practice of the primary activities of a print journalist: gathering the news and writing about it for publication. Must be used as a basic competency class by master's students. This course cannot be counted toward a program of study for doctoral students.
Reporting of complicated topics, using in-depth backgrounding, investigative reporting techniques, story conferences and documents, and other research data. Required of news-editorial master's students who plan to complete the articles option.
This course focuses on examining and producing long-form, non-fiction stories in a narrative style for preparation for publication or production. Discussion and examination of the history, style, and differing platforms of non-fiction storytelling will be explored and will include in-depth instruction and review of student work. Required for master's students in the journalism area of study.
Theories and practices of multimedia content creation. Students gain critical understanding of various multimedia presentation methods. Hands-on experience with audio/video collection/editing.
Courses on various skills in journalism-mass communication with subjects varying each semester. This course satisfies a skills- or craft-course requirement. Descriptions for each section available on the school's Web site under Course Details.
An overview of the positive and negative impacts of the Internet on public health. Covers research, evaluation sites, ethics, and use of theory that addresses key public health problems.
Examines the role of doctoral studies in the academy; the components of scholarly writing, the expectations of someone studying for a Ph.D.; and the research, teaching, and service responsibilities of a university professor.
Examines effects of computers, the Internet and World Wide Web from a psychological perspective. Adopts an empirical approach to understand ways in which people respond to computers and new technologies.
Examines social-scientific theories and concepts related to persuasion and social influence in communications. Topics include antecedents to behavior; automatic processing; source and receiver characteristics; and campaigns.
Permission required for non-majors. Interdisciplinary overview of communication theory and research and critical analysis of applications of theory to interventions using communication for health. Three hours per week.
Readings, discussions, and research that explores theoretical foundations of public relations and strategic communication and how they are applied academically and professionally.
Explore free expression theory, research media law perspective and methods. First Amendment theories and interpretations, exposition to, and critical evaluation of, legal research in communication. Identify legal research question, produce paper, and present findings in a scholarly convention presentation and/or publication.
This course provides analytical frameworks for examining and critiquing the role of media, with a focus on gender, race, class and other, intersecting categories of identity. Students will produce cultural analyses and criticism of media structures, content and audience reception, through research, writing and dialogue.
Readings, discussion, and projects in mass communication history.
Explores psychological, ideological, demographic, professional, organizational, economic, and social characteristics that influence the processes and production of communication content.
Reading and research in selected topics. Focus in recent years has included global news flow, communication and social change, communication in the collapse of communism, Western dominance in international communication, global culture, and the influence of technology.
Examines the role of media and communication projects in advancing social justice goals. Surveys canonical literature and introduces students to the most recent approaches. Traditionally, the field has considered Global South projects and grassroots communication; this course pays attention to projects and programs for underserved populations of the Global North.
Survey of naturalistic methods applied to mass communication research, including ethnography, in-depth interviews, life histories, and text-based analysis.
Textual analysis is a set of methods that focuses on written, visual and spoken language--what it represents and how it's used to make sense of the world. Qualitative text-based approaches are transdisciplinary and treat media texts as cultural artifacts that contain traces of socially constructed realities. These methods will be explored in reading and discussion, and students will complete original research.
Students will use appropriate research designs to collect content data for coding and analysis, conceptual and operational definitions of variables for coding, reliability testing of coding protocol and procedures, and appropriate statistical analysis of collected data. Additionally, students will select a topic, produce a content analysis study, and submit the study to a peer-reviewed convention or journal.
An in-depth look at survey research methods through extensive reading on the method's technical points, critique of published survey-based studies, and "hands-on" participation in different phases of the method's application.
This course focuses on the methodological and design issues in planning an experiment. Students will design an experiment using a step-by-step process to address conceptual challenges for exploring cause-and-effect relationships.
A graduate-level introduction to the analysis of textual data using computer programming-based (so-called "Big Data") methods. Students will learn how to use code to analyze and visualize large datasets drawn from traditional and/or social media, as well as discuss best practices for interpreting and theorizing the results. No prior programming experience is required.
Readings, discussion, and papers on advertising as a social and economic force in contemporary society.
Readings and discussion examining theories underlying advertising and the testing of those theories through research projects.
Seminar on various aspects of mass communication, with content and instructors varying each semester.
Permission of the instructor. Advanced reading or research in a selected field.