Media and Journalism Major, B.A.

School of Media and Journalism

www.mj.unc.edu

Carroll Hall, CB# 3365

(919) 962-1204

Charlie Tuggle, Senior Associate Dean for Undergraduate Studies

catuggle@email.unc.edu

Sharon Jones, Director, Student Services

SHJONES@email.unc.edu

The school prepares men and women for careers in media and journalism by offering an academic program that provides a basic liberal arts education, an understanding of the responsibilities of free press and free speech in a democratic society, and a fundamental knowledge of journalistic and media techniques and substance.

The philosophy that guides the school is that journalists and communicators must understand the political, social, economic, and cultural forces that operate within society. For this reason, students acquire a background in the humanities, social sciences, and natural sciences while preparing themselves for media and journalism careers.

More than perhaps any other field, journalism requires a strong foundation in word usage, grammar, punctuation, and other writing skills, as well as technical proficiency in the use of computers. Students must score at least 70 percent on the school’s usage and grammar examination as a condition for graduation. The examination is administered several times a semester and during the summer.

Students are responsible for meeting all other graduation requirements. If they have questions about their requirements they should consult an advisor in the school’s Student Records and Registration Office (Carroll Hall) or a senior associate dean. Specific information about graduation requirements, advising, registration, and other procedures is also available on the school’s Web site.

The school cannot guarantee that courses needed to satisfy a student’s degree requirements will be offered during summer school. Students who plan to complete degree requirements in summer school should be aware that low enrollments sometimes force the school to cancel certain courses or sections during either or both summer sessions.

Department Programs

Majors

Minor

Certificate Programs

Graduate Programs

 Requirements

In addition to the program requirements listed below, students must

  • attain a final cumulative GPA of at least 2.0
  • complete a minimum of 45 academic credit hours earned from UNC-Chapel Hill courses
  • take at least half of their major course requirements (courses and credit hours) at UNC-Chapel Hill
  • earn a minimum of 18 hours of C or better in the major core requirements (some majors require 21 hours).

For more information, please consult the degree requirements section of the catalog.

On this page:

Requirements Outside the School

For the Foundations quantitative reasoning (QR) General Education requirement, students are advised (but not required) to take STOR 151.

Students must satisfy a state and local government and politics requirement by choosing one of the following courses:

POLI 101State and Local Government in the United States H3
POLI 130Introduction to Comparative Politics H3
POLI 150International Relations and World Politics H3
POLI 202The United States Supreme Court3
POLI 203Race, Innocence, and the Decline of the Death Penalty4
H

Honors version available. An honors course fulfills the same requirements as the nonhonors version of that course. Enrollment and GPA restrictions may apply.

Students are expected to gain a depth of knowledge of a topic outside the school. At a minimum, they must take an outside concentration of at least three courses (minimum of nine credit hours) in another department or school. Courses used to satisfy General Education Approaches or Foundations requirements may not be used as one of the three outside concentration courses. Students may also satisfy the outside requirement by completing a minor or second major in another department or school. Students who wish to complete a second major outside the school and who did not declare the second major before being admitted to the school must download a second-major declaration form from the school’s Web site and return it to Student Records and Registration in Carroll Hall for approval. They must then meet with an academic advisor in the College of Arts and Sciences to ensure that they can meet all requirements for the second major.

Requirements in All Sequences

The degree earned is the bachelor of arts with a major in media and journalism. Three areas of study are offered: a concentration in advertising/public relations, with specializations in advertising, public relations, and strategic communication; a concentration in journalism, with specializations in editing and graphic design, broadcast and electronic journalism, interactive multimedia, photo and video journalism, or reporting; or a concentration in a specialized program called My Plan. Areas of study are not noted on the diploma. Some courses are required for all majors in the school, and each area of study has specific course requirements.

Students who enter the University in fall 2013 or later must complete a minimum of 39 credits up to a maximum of 48 credits in media and journalism with a grade point average of 2.0 or better. A grade of D in a MEJO core course will not be counted in the minimum number of media and journalism credits required for graduation; the course must be retaken if it is required for the major. If the course is not specifically required, then another course that meets the requirement the first course was meeting may be taken in its stead. MEJO 393 and MEJO 100 cannot be counted in the minimum of 39 credit hours required, but they will count in the maximum of 48 credit hours allowed in media and journalism for graduation and in the total 120-credit hours required by the University. The school will normally accept only six credit hours of media and journalism courses taken at other institutions and requires students to pass exemption examinations to receive credit for certain basic courses. The school typically does not accept transfer credit for MEJO 153.

Of the basic 120 hours for graduation at least 72 hours must be outside media and journalism. Within those 72 hours, at least 65 must be in the College of Arts and Sciences. Please check the course list below or ConnectCarolina for prerequisite information for MEJO courses. Courses listed as meeting more than one requirement (e.g., specialization and conceptual) may be used to meet only one requirement.

Students must achieve a passing score of at least 70 on the school’s usage and grammar examination.

School Core
MEJO 141Media Ethics3
MEJO 153Writing and Reporting 13
MEJO 221Audio-Video Information Gathering 13
MEJO 340Introduction to Media Law: Journalism Focus (MEJO 153 is a prerequisite)3
or MEJO 341 Introduction to Media Law: Advertising, Public Relations, and Strategic Communication Focus
Conceptual Courses
Students must also complete two courses from the following list:6
Principles of Advertising and Public Relations
Current Issues in Mass Communication
From Gutenberg to Google: A History of Media
Talk Politics: An Introduction to Political Communication
Sports and the Media 2
Advertising Media
Advertising and Public Relations Research
Individual Study
The Black Press and United States History
Introduction to Internet Issues and Concepts
Sports Marketing and Advertising
Sports Communication
Media Management and Policy
Voice and Diction
Case Studies in Public Relations
Crisis Communication
Public Information Strategies
Digital Media Law and Society
Diversity and Communication
Gender, Class, Race, and Mass Media
Latino Media Studies
Process and Effects of Mass Communication
Global Communication and Comparative Journalism
International Media Studies
Freedom of Expression in the United States
Blogging, Smart Mobs, and We the Media
Business and the Media
Southern Politics: Critical Thinking and Writing
News Lab: Creating Tomorrow's News Products
Digital Advertising and Marketing
Advanced Advertising Copywriting
Advertising Campaigns
The Branding of Me
Concepts of Marketing
Ethical Issues and Sports Communication
New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations
Media Marketing
Market Intelligence
Special Topics in Mass Communication (when appropriate topic) H
Digital Media Economics and Behavior
Leadership in a Time of Change
Social Marketing Campaigns
Special Topics in Advertising
Introductory Honors Course
Honors Essay
Total Hours18
H

Honors version available. An honors course fulfills the same requirements as the nonhonors version of that course. Enrollment and GPA restrictions may apply.

1

It is recommended that students take MEJO 153 and MEJO 221 together.

2

MEJO 245 is one (1) credit hour; choosing this course, students must take an additional course to meet 39 MEJO hours.

Media and Journalism Major, B.A.–Advertising/Public Relations Curriculum

The advertising/public relations curriculum is for students who wish to communicate on behalf of organizations, including corporations, government agencies, nonprofit and advocacy groups, and public relations and advertising agencies. Students learn to develop persuasive advertising messages or focus on strategic communication efforts for an organization. Both are pursued within an ethical framework of communication.

Advertising/Public Relations Core Requirements
MEJO 137Principles of Advertising and Public Relations3
MEJO 279Advertising and Public Relations Research3
At least four courses in one of three areas:12
Advertising (four-course minimum): 1
Advertising Copy and Communication
Advertising Media
Presentation Design for Strategic Communication
Special Skills in Mass Communication (when advertising is the topic)
Digital Advertising and Marketing
Advanced Advertising Copywriting
Art Direction in Advertising
Advertising Campaigns
Concepts of Marketing
Market Intelligence
Social Marketing Campaigns
Special Topics in Advertising
Public Relations (four-course minimum): 1
Public Relations Writing
Case Studies in Public Relations
Public Relations Campaigns
and at least one of the following:
Introduction to Graphic Design
Introduction to Interactive Media
Video Communication for Public Relations and Marketing
Presentation Design for Strategic Communication
Special Skills in Mass Communication (when public relations is the topic)
Crisis Communication
Public Information Strategies
Diversity and Communication
Business and the Media
News Lab: Creating Tomorrow's News Products
Digital Advertising and Marketing
The Branding of Me
Concepts of Marketing
New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations
Market Intelligence
Special Topics in Mass Communication (when public relations is the topic) H
Media Hub
Social Marketing Campaigns
Strategic Communication (four-course minimum): 1
Choose three from the following list:
Public Relations Writing
Advertising Copy and Communication
Advertising Media
Video Communication for Public Relations and Marketing
Presentation Design for Strategic Communication
Special Skills in Mass Communication (when advertising, public relations, or strategic communication is the topic)
Case Studies in Public Relations
Crisis Communication
Concepts of Marketing
Market Intelligence
Special Topics in Mass Communication (when advertising, public relations, or strategic communication is the topic) H
Special Topics in Advertising
and at least one of the following courses:
Public Relations Campaigns
Digital Advertising and Marketing
Advertising Campaigns
Media Hub
Social Marketing Campaigns
Two additional MEJO elective courses (six hours) to reach 39 hours (not to exceed 48 hours). 26
Total Hours24
H

Honors version available. An honors course fulfills the same requirements as the nonhonors version of that course. Enrollment and GPA restrictions may apply.

1

Not all of the courses may be offered every semester.

2

Elective courses can be chosen from any specialization, business journalism, or conceptual course listings.

Media and Journalism Major, B.A.–Journalism Curriculum

The journalism curriculum is for students who wish to become journalists, who want to broadcast, report, write, photograph, and present news and information to better inform society.

Journalism Core Requirements

Courses listed more than once can be counted for only one requirement. Certain journalism curriculum areas may require more than 39 hours.

MEJO 253Introduction to Public Affairs Reporting 13
At least four courses (unless stated otherwise) in one of five areas:12
Editing and graphic design (five-course minimum):
Introduction to Interactive Media
Advanced Editing
Introduction to Graphic Design
News Design
Magazine Design
Information Graphics
Suggested courses, but not required:
Motion Graphics
Documentary Multimedia Storytelling
Intermediate Interactive Media
Interactive multimedia (four-course minimum):
Introduction to Interactive Media
Multimedia Design
Intermediate Interactive Media
Multimedia Programming and Production
Suggested courses, but not required:
Documentary Multimedia Storytelling
Multimedia Storytelling: Carolina Photojournalism Workshop
Media Hub
Photo and video journalism (six-course minimum):
Beginning Photojournalism
Intermediate Photojournalism
Advanced Photojournalism
Documentary Photojournalism
Multimedia Narratives
Documentary Multimedia Storytelling
Multimedia Storytelling: Carolina Photojournalism Workshop
Media Hub
Broadcast and electronic journalism (four-course minimum):
Audio Journalism
Television News Reporting and Producing
Producing Television News
and at least one additional course from the following list:
Broadcast News and Production Management
Media Management and Policy
Voice and Diction
Producing Radio
Studio Production for Television News
Broadcast History
Sports Xtra
Reporting (four-course minimum):
News Editing
and at least three courses from the following list:
Audio Journalism
Feature Writing
Opinion Writing
Special Skills in Mass Communication (when reporting is the topic)
Economics Reporting
Business Reporting
Advanced Reporting
Advanced Feature Writing
Magazine Writing and Editing
Advanced Editing
Community Journalism
Data Driven Journalism
News Lab: Creating Tomorrow's News Products
Environmental Storytelling
Media Hub
Depending on the specialization chosen (see above), up to two additional MEJO elective media and journalism courses (six hours) may need to be taken to reach 39 hours (not to exceed 48 hours). 26
Total Hours21
1

Students specializing in editing and graphic design may substitute MEJO 157 for MEJO 253.

2

Elective courses can be chosen from any specialization, business journalism, or conceptual course listings.

Media and Journalism Major, B.A.–My Plan Specialization 

Sophomores with a total of 45 or more completed hours and a 3.4 accumulative grade point average in all work may apply to complete the My Plan program, a plan that includes school core courses (12 credit hours) plus their choice of media and journalism courses to equal 39 or more hours (not to exceed 48). Under the My Plan specialization students are able to take classes across the curriculum and structure a major under the guidance of a full-time faculty member and with the approval of the school’s senior associate dean of undergraduate studies. A student completing the My Plan program must meet all school and specialization requirements and UNC–Chapel Hill requirements. Because electing the My Plan specialization is by application only, a student cannot predeclare this specialization with an advisor in the Academic Advising Program and should choose another pre-declaration in the school.

School Core Requirements
MEJO 141Media Ethics3
MEJO 153Writing and Reporting3
MEJO 221Audio-Video Information Gathering3
MEJO 340Introduction to Media Law: Journalism Focus3
or MEJO 341 Introduction to Media Law: Advertising, Public Relations, and Strategic Communication Focus
My Plan Specialization Requirements
At least 15 hours of skills courses15
and at least 12 hours of conceptual courses in public relations, advertising, strategic communication, broadcast and electronic journalism, reporting, editing and graphic design, photo and video journalism, interactive multimedia, or business journalism.12
Total Hours39

Special Opportunities in Media and Journalism

Honors in Media and Journalism

An honors program is available to students who have demonstrated their ability to perform distinguished work. Invitation to the senior-level honors courses (MEJO 691H and MEJO 692H) is based upon a grade point average of 3.5 or better in the major and 3.3 overall, recommendation by a faculty member in the school, and approval by the director of the honors program. Students successfully completing the program graduate with honors or with highest honors.

Student Involvement

Students are encouraged to work on campus publications and programs such as The Daily Tar Heel, Black Ink, Blue & White, The Siren, Synapse, and the Her Campus Web site, among others. The school also offers a number of opportunities to gain professional experience including "Carolina Week," "Carolina Connection," "Sports Xtra," The Durham VOICE, Reese News Lab, and Heelprint Communications. Students are also encouraged to join appropriate professional organizations, including campus chapters of the Society of Professional Journalists, American Advertising Federation, Public Relations Student Society of America, Carolina Association of Black Journalists (affiliated with the National Association of Black Journalists), Electronic News Association of the Carolinas, Society for News Design, National Press Photographers Association, Carolina Association of Future Magazine Editors, and SABEW.

Internships

The school strongly encourages students to obtain internships because they provide invaluable professional experience. Reporting, advertising, photo and video journalism, graphic design, broadcast news, public relations, business, and other internships are possible. Majors can enroll in MEJO 393 to receive internship credit (one credit hour, repeatable three times). MEJO 393 fulfills the experiential education General Education requirement. The school’s career services director oversees internship credit. MEJO 393 cannot be counted in the minimum of 39 credit hours required by the school, but it will count in the maximum of 48 credit hours allowed in media and journalism for graduation and in the total 120–credit hours required by the University. MEJO 153 is a prerequisite.

Study Abroad

Students are encouraged to study abroad. In addition to the programs available to all students through the UNC Study Abroad Office, the school has its own study abroad exchanges with top media and journalism schools in Australia, Argentina, Chile, France, Hong Kong, London, and Spain. Students should consult with the school’s study abroad advisor (located in Carroll Hall) to determine any media and journalism course credit prior to the study abroad term.

Undergraduate Scholarships

Many special scholarships are available to media and journalism majors and to students transferring into the school. For information, see the school’s Web site or write the senior associate dean of the school by December 1 for the following academic year.

Undergraduate Research

Undergraduates participate in research through a research pool that assists faculty members in their research and creative activities, through independent studies with faculty members to work on specific projects, and through the school’s honors program, which engages the student in substantive research that culminates in a thesis in the senior year.